English
Deutsch
Français
简体中文
繁體中文
Categories
Study
Novel
Nonfiction
Health
Tutorial
Entertainment
Business
Magazine
Arts & Design
Audiobooks & Video Training
Cultures & Languages
Family & Home
Law & Politics
Lyrics & Music
Software Related
eBook Torrents
Uncategorized
Share With Friends
Archive by Date
2012-08-05
2012-08-04
2012-08-03
2012-08-02
2012-08-01
2012-07-31
2012-07-30
2012-07-29
2012-07-28
Search Tag
Newest
Methods for Finding Zeros in Polynomials
Lectures on Stochastic Flows and Applications
Educational Psychology by Edward L. Thorndike
The Last Days of Tolstoy by V. G. Chertkov
Globalization and Responsibility
Lectures on Siegel Modular Forms and Representation by Quadratic Forms
Lectures on Topics In One-Parameter Bifurcation Problems
History of the Incas by Pedro Sarmiento de Gamboa
Linear Algebra: Theorems and Applications
Lectures on Stochastic Differential Equations and Malliavin Calculus
A Short Biographical Dictionary of English Literature
Lectures on Sieve Methods and Prime Number Theory
Dollars and Sense by William Crosbie Hunter
The Theory of the Theatre by Clayton Hamilton
The Mathematics of Investment
Occupiers of Wall Street: Losers or Game Changers
The Solution of the Pyramid Problem
Lectures on Moduli of Curves
Walden by Henry David Thoreau
Useful Links
Econometric Models in Marketing (Advances in Econometrics) (Advances in Econometrics) (Advances in Econometrics)
Posted on 2010-04-15
|  |
Author:
Publisher: JAI Press (2002) Binding: Hardcover, 360 pages pricer: $114.00 ISBN-10: 0762308575 editorialreviews In the 16th Edition of Advances in Econometrics we present twelve papers discussing the current interface between Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing marketing data. The papers are representative of the types of problems and methods that are used within the field of marketing. Marketing focuses on the interaction between the firm and the consumer. Economics encompasses this interaction as well as many others. Economics, along with psychology and sociology, provides a theoretical foundation for marketing. Given the applied nature of marketing research, measurement and quantitative issues arise frequently. Quantitative marketing tends to rely heavily upon statistics and econometrics. However, quantitative marketing can place a different emphasis upon the problem than econometrics, even when using the same techniques. A basic difference between quantitative marketing research and econometrics tends to be the pragmatism that is found in many marketing studies. Another important motivating factor in marketing research is the type of data that is available. Applied econometrics tends to rely heavily on data collected by governmental organizations. In contrast marketing often uses data collected by private firms or marketing research firms. Observational and survey data are quite similar to those used in econometrics. However, the remaining types of data, panel and transactional, can look quite different from what may be familiar to econometricians. The automation and computerization of much of the sales transaction process leaves an audit trail that results in huge quanitities of data. A popular area of study is the use of scanner data collected at the checkout stand using bar code readers. Methods that work for small data sets may not work well in these larger data sets. In addition, new sources of data, such as clickstream data from a web site, will offer new challenges. This volume addresses these and related issues. checked
Rating:
2.5 out of 5 by Book123 |
| Download Links | |
| Server | Status |
|---|---|
| Direct Download Link 1 | Alive |
| Direct Download Link 2 | Alive |
| Download Link (Download Link 1) | Alive |
| Download Link (Download Link 1) | Alive |
| Download Link (Download Link 1) | Alive |
|
Buy This Book at Best Price >> | |
Related Articles
 | Economics/Finances Applications of Artificial Intelligence in Finance and Economics, Volume 19 (Advances in Econometrics) Applications of Artificial Intelligence in Finance and Economics, Volume 19 (Advances in Econometrics)Publisher:JAI Press (2005-03-24) | ISBN-10: 0762311509 | PDF | 7.3 Mb | 290 pageArtificial intelligence is a consortium of data-driven met ... |
 | Economics/Finances Modelling and Evaluating Treatment Effects in Econometrics, Volume 21 (Advances in Econometrics) Modelling and Evaluating Treatment Effects in Econometrics, Volume 21 (Advances in Econometrics)JAI Press | ISBN: 0762313803 | 2007-09-12 | PDF | 350 pages | 6 Mb The estimation of the effects of treatments endogenous variables representing ... |
 | Economics/Finances Bayesian Econometrics (Advances in Econometrics) Author: Siddhartha Chib (Author), Gary Koop (Author), Bill Griffiths (Author), Dek TerrellPublisher: Emerald Group Publishing LtdPublish Date: December 1, 2008ISBN: 1848553080Pages: 672Hardcover: 672 pagesPublisher: Emerald Group Publishing ... |
 | Business/Investing Econometrics and Risk Management, Volume 22 (Advances in Econometrics) Econometrics and Risk Management, Volume 22 (Advances in Econometrics)Publisher: Emerald Group | ISBN: 1848551967 | edition 2008 | PDF | 291 pages | 3,2 mb The main theme of this volume is credit risk and credit derivatives. Recent devel ... |
 | Econometric Analysis of Financial and Economic Time Series Part B, Volume 20 (Advances in Econometrics) (Advances in Econometrics) Author: Dek TerrellPublisher: JAI Press (2006)Binding: Hardcover, 378 pagespricer: $105.00ISBN-10: 0762312734editorialreviewsThe editors are pleased to offer the following papers to the reader in recognition and appreciation of the contribu ... |
 | Advances in Economics and Econometrics: Theory and Applications, Eighth World Congress (Econometric Society Monographs) Author: Publisher: Cambridge University Press (2003)Binding: Hardcover, 392 pagespricer: $95.00ISBN-10: 0521818729editorialreviewsThese three volumes contain edited versions of papers and commentaries presented in invited symposium sessions ... |
Comments (0)
