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Economics/Finances E-Services: Opportunities and Threats

Posted on 2010-03-16




Name:Economics/Finances E-Services: Opportunities and Threats
ASIN/ISBN:3835008013
Language:English
File size:1.43 Mb
ISBN: 3835008013
Publish Date: 2007
File Type: PDF
Pages: 202 pages
File Size: 1.43 MB
Other Info: Deutscher Universitats
   Economics/Finances E-Services: Opportunities and Threats

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Evanschitzky, Heiner, Gopalkrishnan R. Iyer (eds.), «E-Services: Opportunities and Threats»

& 8220; The book series, Applied Marketing Science - Angewandte Marketingforschung aims to bridge the gap between scientific rigor and practical relevance in the transfer of cutting-edge theoretical and applied knowledge between scholars and practitioners. The series explores classic and contemporary theories and themes in global competitive networks, inter-organizational relationships, customer relationship management, and competitive advantages as conceived, developed, and applied in the field of marketing. & 8221;

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