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Technical Don't Just Relate - Advocate!: A Blueprint for Profit in the Era of Customer Power

Posted on 2010-04-05




Name:Technical Don't Just Relate - Advocate!: A Blueprint for Profit in the Era of Customer Power
ASIN/ISBN:0131913611
Author:onno
Language:English
File size:1.4 Mb
   Technical Don't Just Relate - Advocate!: A Blueprint for Profit in the Era of Customer Power

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ISBN: 0131913611 Publisher: Wharton School Publishing Author: Glen Urban

Description:

In today's environment companies need to go beyond relationship marketing" to be true customer advocates -- faithfully representing their customers' interests. Customer advocacy means providing customers and prospects with open, honest and complete

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