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Do It Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More , 3rd Edition
Posted on 2010-04-13
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Author: Fred E. Hahn
Publisher: Wiley (2003) Binding: Paperback, 336 pages pricer: $19.95 ISBN-10: 0471273503 editorialreviews Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom." -Andrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever. Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step-with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective: Newspaper and magazine ads * Flyers, brochures, and invitations * Direct mail campaigns * Catalogs * Web sites * E-mail and Internet advertising * Teleservicing * Audiovisual materials * Publicity tools and techniques * And more! checked checked checked checked
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Related Articles
 | Technical Do It Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, C Author: Fred E. HahnPublisher: John Wiley & SonsPublish Date: 21 March, 2003ISBN: 0471273503 |
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 | Business/Investing Do It Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More , 3rd Fred E. Hahn "Do It Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More , 3rd Edition"Wiley (2003-03-21) | ISBN 0471273503 | 336 Pages | PDF | 2.1 Mb"Mr. Hahn's background in a ... |
 | Business/Investing Advertising and Promotion: An Integrated Marketing Communications Perspective, Sixth Edition Advertising and PromotionMcGraw-Hill Companies | 2003-04-02 | ISBN: 0072536764 | 871 pages | PDF | 6 MBIn order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, ... |
 | Business/Investing How To Produce Successful Advertising 3rd Edition How To Produce Successful Advertising 3rd EditionKogan Page | 2002 | ISBN: 0749436344 | Pages: 176 | PDF | 1.01 MBA comprehensive handbook that takes the reader step-by-step through the planning and implementation of a successful advertisin ... |
| Business/Investing Advertising and Promotion: An Integrated Marketing Communications Perspective, 6th Edition (Repost) George E. Belch, Michael A. Belch - Advertising and Promotion: An Integrated Marketing Communications Perspective, 6th EditionMcGraw-Hill Companies | 2003 | ISBN: 0072536764 | Pages: 871 | PDF | 6.01 MBAdvertising and Promotion: An Integrat ... |
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