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Economics/Finances The Alpha Hunter: Profiting from Option LEAPS (Repost)
Economics/Finances Maladie, invalidité et travail : Surmonter les obstacles : Synthèse des résultats dans les pays de l'OCDE
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Economics/Finances Die McDonald's Story
Posted on 2010-03-16
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More John F. Love, "Die McDonald's Story" Product Description Die McDonald's Story ist die Geschichte eines einzigartigen Geschäftserfolges: 1948 verkauften Mac und Dick McDonald in Californien ihren ersten Hamburger. Innerhalb kürzester Zeit entwickelte sich ihr Business vom Zwei-Mann-Betrieb zum umsatzstärksten Bewritungsunternehmen der Welt. John F. Love wirft einen Blick hinter die Kulissen des multinationalen Konzerns mit all seinen Intrigen und Machtkämpfen und durchleuchtet die revolutionären Marketingstrategien und innovativen Werbekampagnen. Ein spannendes Lehrstück über eine der größten Erfolgsstrories dieses Jahrhunderts.
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