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Author: J. Angus Gillon (Author), Lynne Pearson (Author)
Publisher: Palgrave Macmillan
ISBN: 1403934142
Pages: 192

Product Details

Hardcover: 192 pages
Publisher: Palgrave Macmillan; illustrated edition edition (November 25, 2004)
Language: English
ISBN-10: 1403934142
ISBN-13: 978-1403934147

Product Description

Reliance on opportunism is a high-risk strategy in global business, yet many companies operate this way, often acting on limited amounts of information. Equally, many other companies implement strategies based on models formulated in the teaching rooms of business schools or the back recesses of consultants' offices. This book lightens the dark corridors of strategy development and shows its readers how to build strategies for success in the international marketplace that take account of all the critical factors involved while allowing the use of personal judgment and process sureties. We call this the WRAP process.

About the Author

Angus Gillon is Managing Director and Director of Consulting with International Consultancy Group Ltd, which he co-founded in the 1970s.

Lynne Pearson is Senior Consultant at International Consultancy Group.

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