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Technical Design Management: Using Design to Build Brand Value and Corporate Innovation
Posted on 2010-04-13
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ISBN: 1581152833 Publisher: Allworth Press Author: Brigitte Borja de Mozota Description: As recent research has shown, design not only affects the exterior of an organizationâits products, packaging, or identityâit can also be a powerful catalyst for interior change. The economic and financial benefits of strategic design management Download:
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