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More Design Literacy: Understanding Graphic Design, Second (Revised) Edition by Steven Heller

The book that turned designers on to reading is back, chock full of new stories about the graphic icons and idols of today's design culture. As witty and to the point as ever, the more than 125 thought pieces - 30 of them brand new - offer a vast taste of the aesthetic, political, historical, and personal issues that move today's global design community and fans, from the ubiquitous (shooting targets, the swastika, anti war posters) to the whimsical (Dwiggins jackets, Japanese matchboxes, the interior design of the Dr. Strangelove set). This revised and expanded edition of Design Literacy reflects recent trends in graphic design such as the impact of graphic design on popular visual communication, aesthetic changes in type and typography in the digital age, reflection and analysis on designs most cherished and curious artefacts, and the nexus between graphic design and wired culture. The essays range from the late 19th century to the present and are organized into eight thematic categories - persuasion, media, language, identity, information, iconography, style, and commerce - which follow a loose chronological order.

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Contents

PERSUASION

3] Simplicissimus Poster

Thomas Theodore Heine

6] Neue Jugend

John Heartfield

9] Nie

Tadeusz Trepkowski

11] Paper Bombs

14] The Peace Symbol

17] Mushroom Clouds

22] Black Power/White Power

Tomi Ungerer

25] End Bad Breath

Seymour Chwast

29] Men With No Lips

Robbie Conal

31] Grapus Posters

Grapus

34] Glasnost Posters

37] Cigarette Advertisements

39] Religious Tracts

43] Racism

James Victore

48] Ashcroft . . . You¡¯re Next!

Micah Wright

MASS MEDIA

53] Jugend and Simplicissimus

55] PM and AD

58] Picture Magazines of the 1930s

66] Direction

Paul Rand

69] Dell Mapbacks

71] Book Covers

Edward Gorey

75] Portfolio

Alexey Brodovitch

77] Industrial Design

Alvin Lustig

80] Holiday

Frank Zachary

82] Vogue

Alexander Liberman

85] Scope

Will Burtin

88] Herald Tribune

Peter Palazzo

90] Life

94] Esquire

Wolf, Benton, Antupit

98] Seventeen

Cipe Pinelas

101] Eros and Avant Garde

Herb Lubalin

103] Push Pin Graphic

Seymour Chwast

Milton Glaser

106] Evergreen and Ramparts

Deardorf, Stermer

111] East Village Other

113] Rolling Stone

Fred Woodward

115] MAD Parodies

118] Zap Comix

124] Spy

Stephen Doyle

126] Culture Tabloids

130] The Face

Neville Brody

134] Emigre

VanderLans, Licko

137] Raw

Fran?ois Mouly

Art Spiegelman

141] Beach Culture

David Carson

144] Colors

Tibor Kalman

TYPE

151] Blackletter

154] Bauhaus and the New Typography

157] Typography for Children

161] Peignot

A. M. Cassandre

163] Cooper Black

Oswald Cooper

167] American Typography of the 1960s

169] Hand Lettering

Joost Swarte

172] Mrs Eaves

Zuzana Licko

177] Pussy Galore

Triggs, McQuiston, Cook

181] Acme Comics Lettering

Chris Ware

186] Template Gothic

Barry Deck

189] Manson/Mason

Jonathan Barnbrook

LANGUAGE

195] S lod¨ª jez dov¨¢z¨ª caj k¨¢vu

Karel Teige

198] Depero: Futurista

Fortunato Depero

201] Westvaco Inspirations

Bradbury Thompson

204] Lorca: Three Tragedies

Alvin Lustig

207] Decorative Book Jackets

W. A. Dwiggins

211] Merle Armitage¡¯s Books

Merle Armitage

215] About U.S.

Beall, Geismar, Lubalin, Federico

217] Ha Ha Ha: He Laughs Best Who Laughs Last

Lou Dorfsman

219] Going Out

Gene Federico

221] Man with the Golden Arm

Saul Bass

224] The Area Code (Parenthesis)

Ladislav Sutnar

227] Swiss Posters

Armin Hofmann

232] Modern Paperback Covers

237] Bestseller Book Jackets

Paul Bacon

243] The Bald Soprano

Robert Massin

248] Electric Circus

Ivan Chermayeff

251] Blues Project

Victor Moscoso

253] Best of Jazz

Paula Scher

256] Basel Kunstkredit 1976/77

Wolfgang Weingart

259] Cranbrook

Katherine McCoy

264] The Discrete Charm of the Bourgeoisie

Yuri Bokser

267] Radical Modernism

Dan Friedman

269] Generic Design

IDENTITY

277] Flight

E. McKnight Kauffer

281] Postage Stamps

283] McGraw Hill Paperback Covers

Rudolf DeHarak

286] Dylan

Milton Glaser

288] NeXT

Paul Rand

292] Dr. Strangelove

Pablo Ferro

295] Restaurant Florent

M&Co.

297] Disney World Signage

Sussman/Preja

301] The Public Theater Posters

Paul Davis

303] The Public Theater

Paula Scher

307] Altria Logo

INFORMATION

315] Ripley¡¯s Believe It or Not!

318] Catalog Design Progress

Ladislav Sutnar

320] The Medium Is the Massage

Quentin Fiore

323] New York City Subway Map

Vignelli and Associates

ICONOGRAPHY

329] The Swastika

333] Heroic Icons

339] 1939/1940 New York World¡¯s Fair

343] Air Corps U.S. Army

Joseph Binder

346] Shooting Targets

348] Darkie Toothpaste

351] Does It Make Sense?

April Greiman

353] Jambalaya

Stefan Sagmeister

STYLE

361] Novelty Typefaces

364] Japanese Movie Tickets

367] The Great Gargantua and Pantagruel

W. A. Dwiggins

370] Vanity Fair and Fortune Covers

Paolo Garretto

373] Artone

Seymour Chwast

376] The Lover

Louise Fili

379] French Paper

Charles Spencer Anderson

382] Propaganda

Art Chantry

COMMERCE

389] Show Cards

391] Razor Blade Labels

394] Japanese Matchbox Labels

397] Priester Match Poster

Lucian Bernhard

400] Golden Blossom Honey

Gustav Jensen

402] Advertising Fans

404] Billboards of the 1930s

406] Comic Strip Ads

409] The First Record Album

Alex Steinweiss

411] Cheap Thrills

R.Crumb, Bob Cato

415] Dust Jackets of the 1920s and 1930s

417] Advertising Stamps

419] Atoms for Peace

Erik Nitsche

422] Wolfschmidt

George Lois

426] NYNEX

Chiat/Day/Mojo

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