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Business Das strategische Management von Contentrechten: Schlüsselherausforderung für audiovisuelle Medienunternehmen
Posted on 2010-06-29
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More Ulrich Schaal, "Das strategische Management von Contentrechten: Schlüsselherausforderung für audiovisuelle Medienunternehmen" Rechte sind die Rohstoffe der Wertschöpfung in der TV-Industrie. Sie sind als Bausteine des Programms die Voraussetzung für Kreation, Produktion und Vertrieb von Fernsehinhalten. Durch neue Technik, Absatzwege und Produkte hat die Digitalisierung zu einem dramatischen Bedeutungszuwachs von Rechten geführt. Für alle an der TV-Branche Beteiligten - vor allem für Produzenten und Sender - stellt das strategische Management von Contentrechten daher eine erfolgskritische Herausforderung dar. Das vorliegende Buch beschreibt erstmals die wesentlichen Grundlagen, erarbeitet eine Definition der Prozesse und zeigt das Ausmaß der absehbaren Veränderungen in der Fernsehbranche. Download Not all books ... appear on the homepage. In order not to miss many of them follow ebooks section (see top of each page on AH)
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