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Economics/Finances Customer Value Investment: Formula for Sustained Business Success

Posted on 2010-03-16




Name:Economics/Finances Customer Value Investment: Formula for Sustained Business Success
ASIN/ISBN:0761936041
Language:English
File size:1.9 Mb
Language: English
Publish Date: 2007-12-18
ISBN: 0761936041
Pages: 212 pages
File Type: PDF
File Size: 1,9 MB
Other Info: Sage Publications Pvt. Ltd
   Economics/Finances Customer Value Investment: Formula for Sustained Business Success

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Gautam Mahajan "Customer Value Investment: Formula for Sustained Business Success"

Customer Value Investment is still a new concept that highlights the importance of the customer as an asset, as a builder of business capital, and as a driver of a business. It means that customers buy products or choose those services that give them more value. This in turn helps companies to create more value for their stakeholders, thus leading to sustained business success. In short, Customer Value Investment enables companies to be driven by customers and their needs.

Using the author's unique Customer in left concept, this book explains why customer value is important and how companies can increase their market share and profitability by adding value to customers. In addition to explaining key terms and basic concepts illustrated with short caselets, tables, graphs and key points in each chapter, the book explains how companies can:

" Move beyond customer management and customer satisfaction

" Become market leaders and improve business results

" Understand the value they provide to customers

" Improve service quality and loyalty

" Set up customer circles and build channels of customers

" Understand competitive strategies and pre-empt competition

" Measure customer capital

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