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Credibility Marketing
Posted on 2010-04-15
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Author: Larry Chambers
Publisher: Kaplan Business (2002) Binding: Paperback, 256 pages pricer: $18.95 ISBN-10: 0793148863 editorialreviews Increase your image and visibility through media exposure, thereby separating yourself from the competition. In practically every industry, those who become the most successful are recognized as experts in their respective fields. Larry Chambers, a prolific author and expert, shows professionals how to increase their image and visibility via media exposure, as a result separating themselves from the competition. Instead of traditional sales calls and requests for referrals, Chambers emphasizes simple ways readers can use the media and other outlets to showcase their expertise to the appropriate audiences. The result eliminates wasted time spent cold calling prospects. Ideally, prospects will contact readers with requests to do business. failed checked
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