Creativity 101 (0826106250)

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James C. Kaufman PhD ""

When you think of a creative person, who do you conjure up? What do you think of when you think of a creative product or activity? What exactly is creativity? Is it possible to find creativity in different pockets and nooks of our culture?

However you think of creativity - whether you think of creativity - it is most likely different from how your neighbor thinks of it. There are many different ways in which someone can be creative, and there are almost as many different ways that people try to measure creativity.

With this book, Dr. James C. Kaufman presents a brief and lively introduction to the field of creativity. Beginning with a historical overview of what creativity is and how it is defined, this innovative book explores the concept of creativity, its origins, and applications. Kaufman focuses on what he calls the "Four P's": person, product, process, and press. He also tackles four ongoing debates and research areas:

The question of whether creativity is domain-general or domain-specific

How creativity corresponds to different constructs such as personality, motivation, and intelligence

The relationship between creativity and mental illness

How creativity might (or might not) improve the guidance, selection, or hiring process

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