Technical Companies on a Mission (0804761620)

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Companies on a Mission

Companies on a Mission explains that mission-driven companies appreciate and leverage traditional strategic principles—with a twist—to win in the marketplace. By clearly and pragmatically laying out this argument, author Michael V. Russo crystallizes for enlightened businesses what Michael Porter made clear for mainstream firms years ago. The book shows that a mission-driven approach creates significant barriers to imitation by larger, established rivals. Mission-driven firms build their brands on authenticity. Only you are you. And, authenticity builds customer loyalty. Later in the book, Russo moves beyond the firm level to look at these companies in context. He finds, for instance, that just as specific industries often develop in geographic clusters, mission-driven companies also aggregate. But, they put down roots where other businesses are pursuing complementary goals. Portland and the Bay Area are two such hotbeds. This allows for cooperation, as opposed to breeding stiff competition.

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	*Cultures & Languages The Marino Mission: One Girl, One Mission, One Thousand Words; 1,000 Need-to-Know SAT Vocabulary Words** Karen B. Chapman “The Marino Mission: One Girl, One Mission, One Thousand Words; 1,000 Need-to-Know *SAT Vocabulary Words " Cliffs Notes; 1 edition (January 13, 2005) \| 2007-10-12 \| ISBN: 0764578316\| PDF \| 332 pages \| 1,2 Mb Review"T ...
	Cultures & Languages The Mayan Mission: Another Mission. Another Country. Another Action-Packed Adventure, 1,000 New SAT Vocabulary Words Karen B. Chapman "The Mayan Mission: Another Mission. Another Country.Another Action-Packed Adventure, 1,000 New SAT Vocabulary Words"Cliffs Notes (2005-11-07) \| ISBN: 0764598201 \| 326 Pages \| PDF \| 1.4 MbWill Alexa and Jose solve the Mayan ...
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	Technical Mission Critical, Free Mission Critical Magazine Subscription
	Business/Investing Libraries, Mission and Marketing: Writing Mission Statements That Work Linda K. Wallace, "Libraries, Mission and Marketing: Writing Mission Statements That Work "Publisher: American Library Association \| 2003-11-01 \| ISBN 0838908675 \| PDF \| 92 pages \| 2.3 MBLinda K. Wallace is a talented library communicati ...
	Science/Engineering Outrage: How Illegal Immigration, the United Nations, Congressional Ripoffs, Student Loan Overcharges, Tobacco Companies, Trade Protection, and Drug Companies Are Ripping Us Off . . . and Outrage: How Illegal Immigration, the United Nations, Congressional Ripoffs, Student Loan Overcharges, Tobacco Companies, Trade Protection, and Drug Companies Are Ripping Us Off . . . andPublisher: Harper Paperbacks \| 2008-07-01 \| ISBN: 006 ...

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	*Cultures & Languages The Marino Mission: One Girl, One Mission, One Thousand Words; 1,000 Need-to-Know SAT Vocabulary Words** Karen B. Chapman “The Marino Mission: One Girl, One Mission, One Thousand Words; 1,000 Need-to-Know *SAT Vocabulary Words " Cliffs Notes; 1 edition (January 13, 2005) \| 2007-10-12 \| ISBN: 0764578316\| PDF \| 332 pages \| 1,2 Mb Review"T ...
	Cultures & Languages The Mayan Mission: Another Mission. Another Country. Another Action-Packed Adventure, 1,000 New SAT Vocabulary Words Karen B. Chapman "The Mayan Mission: Another Mission. Another Country.Another Action-Packed Adventure, 1,000 New SAT Vocabulary Words"Cliffs Notes (2005-11-07) \| ISBN: 0764598201 \| 326 Pages \| PDF \| 1.4 MbWill Alexa and Jose solve the Mayan ...
	Economics/Finances Small Companies, Big Profits: How to Make Money Investing in Small Companies Rodney Hobson, "Small Companies, Big Profits: How to Make Money Investing in Small Companies"Harriman House \| 2008-10-01 \| ISBN: 1905641788 \| 216 pages \| PDF \| 1,5 MBSmall is beautiful - if you have an eye for an opportunity. While most big ...
	Technical Mission Critical, Free Mission Critical Magazine Subscription
	Business/Investing Libraries, Mission and Marketing: Writing Mission Statements That Work Linda K. Wallace, "Libraries, Mission and Marketing: Writing Mission Statements That Work "Publisher: American Library Association \| 2003-11-01 \| ISBN 0838908675 \| PDF \| 92 pages \| 2.3 MBLinda K. Wallace is a talented library communicati ...
	Science/Engineering Outrage: How Illegal Immigration, the United Nations, Congressional Ripoffs, Student Loan Overcharges, Tobacco Companies, Trade Protection, and Drug Companies Are Ripping Us Off . . . and Outrage: How Illegal Immigration, the United Nations, Congressional Ripoffs, Student Loan Overcharges, Tobacco Companies, Trade Protection, and Drug Companies Are Ripping Us Off . . . andPublisher: Harper Paperbacks \| 2008-07-01 \| ISBN: 006 ...

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