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Business CIM Coursebook Assessing the Marketing Environment

Posted on 2010-07-02




Name:Business CIM Coursebook Assessing the Marketing Environment
ASIN/ISBN:075068965X
Publish Date:2008
Pages:384 pages
File size:1.4 Mb
Publish Date: 2008
ISBN: 075068965X
Pages: 384 pages
File Type: PDF
File Size: 1,4 MB
Other Info: Butterworth-Heinemann
   Business CIM Coursebook Assessing the Marketing Environment

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Diana Luck, "CIM Coursebook Assessing the Marketing Environment"

BH CIM Coursebooks are officialy endorsed by CIM and independently reviewed. They are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.

Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

* Written specially for the Marketing Environment module by the Senior Examiners

* The only coursebook fully endorsed by CIM

* Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

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