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Economics/Finances Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers

Posted on 2010-03-16

Name:	Economics/Finances Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers
ASIN/ISBN:	081441432X
Language:	English
File size:	1 Mb
Publish Date:	2009
ISBN:	081441432X
Pages:	256 pages
File Type:	PDF
File Size:	1 MB
Other Info:	AMACOM

Economics/Finances Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers

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Lawrence L. Allen, "Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers"

As China comes into its own as a world economic power, a new, huge consumer class is emerging, hungry for all things Western. In this land where twenty-five years ago most of the population had never tasted chocolate, five icons of Western business are now slugging it out in a battle royal to see which will become the Emperor of Chocolate in China. Chocolate Fortunes offers the first inside look at the battle for China's newfound chocolate addiction. The book devotes individual chapters to each of the five major players Hershey, Nestle, Cadbury, Mars, and Ferrero and the trials they face as they attempt to dominate their market in an enigmatic and still-developing economy. More broadly, Chocolate Fortunes examines the unique opportunities and challenges inherent in the Chinese business universe. Probing not only the economic, political, and cultural conditions that have given rise to a seemingly insatiable new market, the book delves into the mystique of chocolate itself and how it captivates not just the Chinese, but people all over the world.

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	Technical The Battle for Hearts and Minds: Using Soft Power to Undermine Terrorist Networks (Washington Quarterly Readers) ISBN: 0262621797 Publisher: The MIT Press Author: Description:Although military operations have dominated media coverage of the war on terrorism, a much broader array of policy options may hold the key to reducing the appeal of global terro ...
	History/Military Alexander T. J. Lennon: The Battle for Hearts and Minds The Battle for Hearts and Minds: Using Soft Power to Undermine Terrorist Networks (Washington Quarterly Readers)The MIT Press \| 2003-09-28 \| ISBN: 0262621797 \| Pages 404 \| 12.58 MBAlthough military operations have dominated media coverage o ...
	Comics G.I.Joe Hearts - Minds #1-2 (2010)
	Magazine GI Joe Hearts and Minds 3 GI Joe Hearts and Minds 3 (2010)English \| CBR \| 13.4 MBDownload from: Sharingmatrix.comUploading.comNO MORE MIRRORS PLEASE... FOLLOW THE RULES
	Hearts and Minds Hearts and MindsDivX5 640 x 352 \| 48000Hz Stereo, 105 Kbps \| 01:52:05 \| 713 Mb \| Language: EnglishWon Oscar in 1974. for Best DocumentaryA courageous and startling film, Peter Davis' landmark documentary Hearts and Minds unflinchingly confr ...
	Magazine G.I. Joe - Hearts and Minds #2 (2010) G.I. Joe - Hearts and Minds #2 (2010)English \| 38 pages \| CBR \| 15.9MBDownloadHotfileFileserveFilesonic

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	Technical The Battle for Hearts and Minds: Using Soft Power to Undermine Terrorist Networks (Washington Quarterly Readers) ISBN: 0262621797 Publisher: The MIT Press Author: Description:Although military operations have dominated media coverage of the war on terrorism, a much broader array of policy options may hold the key to reducing the appeal of global terro ...
	History/Military Alexander T. J. Lennon: The Battle for Hearts and Minds The Battle for Hearts and Minds: Using Soft Power to Undermine Terrorist Networks (Washington Quarterly Readers)The MIT Press \| 2003-09-28 \| ISBN: 0262621797 \| Pages 404 \| 12.58 MBAlthough military operations have dominated media coverage o ...
	Comics G.I.Joe Hearts - Minds #1-2 (2010)
	Magazine GI Joe Hearts and Minds 3 GI Joe Hearts and Minds 3 (2010)English \| CBR \| 13.4 MBDownload from: Sharingmatrix.comUploading.comNO MORE MIRRORS PLEASE... FOLLOW THE RULES
	Hearts and Minds Hearts and MindsDivX5 640 x 352 \| 48000Hz Stereo, 105 Kbps \| 01:52:05 \| 713 Mb \| Language: EnglishWon Oscar in 1974. for Best DocumentaryA courageous and startling film, Peter Davis' landmark documentary Hearts and Minds unflinchingly confr ...
	Magazine G.I. Joe - Hearts and Minds #2 (2010) G.I. Joe - Hearts and Minds #2 (2010)English \| 38 pages \| CBR \| 15.9MBDownloadHotfileFileserveFilesonic

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