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Buyology: Truth and Lies About Why We Buy

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?

In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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	Anne C. Hegerfeldt - Lies that Tell the Truth Anne C. Hegerfeldt - Lies that Tell the TruthPublisher: Rodopi \| 2005-01-13 \| ISBN: 9042019743 \| PDF \| 391 pages \| 2.54 MBMagic realism has long been treated as a phenomenon restricted to postcolonial literature. Drawing on works from Brita ...
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