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Business The Richard Branson Way - Screw It, Let?s Do It

Posted on 2010-07-02




Name:Business The Richard Branson Way - Screw It, Let?s Do It
ASIN/ISBN:1841127647
File size:12 Mb
   Business The Richard Branson Way - Screw It, Let?s Do It

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About the Author

Sir Richard Branson is a hugely successful international entrepreneur, icon, and chairman of the Virgin Group. His autobiography Losing My Virginity has been a number one international bestseller.

As founder of Virgin airlines, Virgin records, Virgin retail stores, soft drinks, financial services, and more, Branson has boldly used the Virgin label to take on market leaders and shake up complacent industries.

He once drove a tank down Broadway to demolish a wall of cola cans. He tried to circumnavigate the globe in a hot air balloon. He dangled Ivana Trump upside down over a pool during a posh party. Who is this guy, and what drives him to do these things?

Business The Richard Branson Way

Quote: Business The Richard Branson Way

In many ways, Richard Branson and his company the Virgin Group are unique. In an era dominated by strategists, Branson is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Never before has a single brand been so successfully deployed across such a diverse range of goods and services. Branson is the ultimate brand builder.

So how does he do it. Now bought completely up to date for this new edition, Business the Richard Branson Way, not only reveals the secrets of Branson's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From picking on someone bigger than you to moving faster than a speeding bullet, and from making work fun to keeping the common touch, you have in your hands the secrets of phenomenal success.

Publisher: Capstone

ISBN: 1841127647

Edition: 3 rd edition (April 27, 2007)

Pages: 188 pages

Language: English

Screw It, Let?s Do It

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Losing My Virginity in Cyrillic is also included inside.

Link checked on Tue Jun 15, 2010 6:59 pm (GMT) [Linkchecker Bot]

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