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Business Marketing : Connecting Strategy, Relationships, and Learning

Posted on 2010-04-10




Name:Business Marketing : Connecting Strategy, Relationships, and Learning
ASIN/ISBN:0073529907
Language:English
File size:5.5 Mb
   Business Marketing : Connecting Strategy, Relationships, and Learning

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Book Description

This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers. .

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Tags:
Strategy   Marketing   Learning   Business   Connecting  
 

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