Economics/Finances Brian Carroll - Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI (0071458972)

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Economics/Finances Brian Carroll - Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI

Posted on 2010-03-16

Name:	Economics/Finances Brian Carroll - Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI
ASIN/ISBN:	0071458972
Language:	English
File size:	1.08 Mb
Publisher:	McGraw-Hill
Publish Date:	2006-05-17
ISBN:	0071458972
File Type:	PDF
Pages:	224 pages
File Size:	1.08 MB

Economics/Finances Brian Carroll - Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI

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Brian Carroll - Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI

Presents a strategic, multi-modal approach to generating highly profitable leads Lead Generation for the Complex Sale arms sales you with a proven approach to generating qualified leads for complex sales. The complex sale, a synthesis of consultative, competitive, and team selling that targets potential buyers for team service solutions, is the norm in today's B2B environment. You'll learn to define your ideal leads and target your sales approaches; align sales and marketing to optimize the number of leads; build strong lead pipelines; use multiple lead generation vehicles, including email, PR, referrals, speaking events; and more.

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