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Eugene Schwartz, "Breakthrough Advertising: How to Write Ads That Shatter Traditions and Sales Records"

Summary: Extraordinary work about copywriting and psychology

Rating: 5

We know: Schwartz was a genius. It's obvious of course. But what it's not obvious is it's deeper knowledge of human behaviour and of different stages of markets. Reading Breakthrough Advertising page after page you (re)discover how Schwartz knew very well all the subtle and fine aspects of psychology applied to copywriting tecniques.

Summary: Buy This Book!

Rating: 5

I highly recommend that anyone who is serious about putting together an

advertisement, direct mail piece, or web content that sells should own

this treasure. Why? Eugene Schwartz is a genius when it comes to grabbing your attention, stirring your desires and channeling that desire in such a way that you just have to have what he's selling. Read some of the ads he's written and you will find yourself really wanting that rose bush or big screen television, I know I did! I too was able to borrow this book from the library, though it took some doing. Nevertheless, I purchased a reprint copy of "Breakthrough Advertising", put a book cover on it, and now have it to reference when ever I want to or need to. This book in my opinion is too deep, containing many gold nuggets of wisdom and instruction, to be read only once, it deserves to be owned. As far as price goes it'll pay for itself many times over. I wont part with $10 for a book not worth it. This book if read carefully and it's lessons are applied, you will discover that it is worth far more than it's weight in gold, making it a $95 bargain. Marketing legends own this book and refer to it often for good reason. You can't go wrong copying honest success. Enjoy!

Summary: How to Turn $95 Into A Million

Rating: 5

If you want to write mega-effective redhot copy that sucks the reader into your text and generates a feeding frenzy, Breakthrough Advertsing is a must read and a must have.

I would pay 10 times the price for this book. Thanks to Boardroom for reprinting it.

This is a book to read several times.

Take notes and put into action.

This is the best book on writing copy hands down.

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Rating:
2.5 out of 5 by Book123