Book123

    Free register and download UseNet downloader, then you can FREE Download from UseNet.

    Download without Limit " Brands That Rock What Business Leaders Can Learn from the World of Rock and Roll eBook-EEn " from UseNet for FREE!

release name: Brands.That.Rock.What.Business.Leaders.Can.Learn.from.the.World.of.Rock.and.Roll.eBook-EEn

release date: 05.17.07 size: 2.27 MB

author: Roger Blackweel & Tina Stephan

title: Brands That Rock: What Business Leaders

ISBN: 0471455172 FORMAT: PDF category/genre: Bu$ine$$

release notes/summary (backcover information)

The unique ability of rock and roll to inspire

fanatical support from its customers is

undeniable; the loyalty showered upon the Rolling

Stones, Elton John, Aerosmith, and others who

create it, unmatched; and the lessons for corporate

America, endless. In the past, business leaders

have looked to the successes of other firms to

guide their own strategies for increasing market

share and capturing more consumer attention,

spending, and loyalty. However, in today's

hyper-competitive marketplace, managers are

looking for ways to shake, rattle, and roll

corporate America's traditional marketing and

branding mindset. In Brands That Rock, Roger

Blackwell and Tina Stephan, co-authors of

best-selling Customers Rule! and From Mind To

Market, take readers behind the music to uncover

how businesses can create brands that become

adopted by culture and capture a long-term

position in the marketplace. Brands That Rock

takes a unique, behind-the-music look at how

businesses can increase brand awareness,

customer loyalty, and profits by implementing

some of the same strategies that legendary bands

have used to transform customers into fan and

create deep, emotional connections with them.

Aerosmith and Madonna offer insight into how to

evolve a brand to remain relevant in the

marketplace without alienating current fans,

while the Rolling Stones and KISS prove that

successful execution at all levels of the brand

experience are key to capturing long-term

loyalty. Stephan and Blackwell also examine how

businesses, from Victoria's Secret and Wal-Mart

to Cadillac and Kraft, have implemented 'rock

and roll strategies' to become adopted by

culture and secure fans in their own left.

Filled with fun anecdotes and interviews from

industry insiders, Brands That Rock will relate

to managers who grew up with classic rock, showing

them how build iconic brands, and delight fans

decade after decade.

Buy Book at Lowest Price on Amazon

Rating:
2.5 out of 5 by Book123