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A.J. Baime, "Big Shots: The Men Behind the Booze"

A.J. Baime, a former Senior Editor for Maxim, offers a crash course on the men behind our favorite labels, including: Jim Beam – Jack Daniels – Jose Cuervo – Johnnie Walker – Baileys – Smirnoff – Bacardi – Baron von Rothschild – Captain Morgan – Dom Perignon – Beefeater – Hennessy – Mike’s Hard Lemonade

You may consider Jack Daniel an old friend, Jose Cuervo a long-respected adversary, and Captain Morgan a trusted companion on many a foggy yet unforgettable adventure. But, as with so many drinking buddies, you probably don’t know a thing about who they really are. Now, A.J. Baime, articles editor for Playboy magazine, offers a crash course on the men behind our favorite labels, including: Jim Beam * Jack Daniel * Jose Cuervo * Johnnie Walker * Baileys Smirnoff * Bacardi * Seagram * Captain Morgan * Dom Perignon Beefeater * Hennessy

Summary: The Men Behind the Booze

Rating: 5

Great book if you ever wanted to know how and where the names of some of the most popular booze came from. ie. tanqurey, capn morgans, JD, Vermouth, ect

Summary: Great Read!

Rating: 5

This is a great book especially for those of us in the industry; i.e. THE BARTENDERS! If you are always looking for trivia to present to your guests at the bar then buy this book and hit them with some fun facts about what they are drinking. I always wondered why BEEFEATER gin got that name and how the character on the label came to be called a “Beefeater”.

The book is wriiten in down to earth lingo without a lot of tech talk. It is a thoroughly entertaining addition to a mixologists’ reference library.

Summary: My favorite subject

Rating: 5

I thoroughly enjoyed this book. I found the contents informative and entertaining. I have expanded my liquor cabinet greatly due to reading this book. In fact, it made me want to run out and buy a bottle of Booker’s at 1:00am on a work night. This book is an excellent way to learn more about the origins of your favorite spirits.

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Rating:
2.5 out of 5 by Book123