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Technical Beating Low Cost Competition: How Premium Brands can respond to Cut-Price Rivals

Posted on 2010-04-06




Name:Technical Beating Low Cost Competition: How Premium Brands can respond to Cut-Price Rivals
ASIN/ISBN:0470742976
Author:onno
Language:English
File size:1.4 Mb
   Technical Beating Low Cost Competition: How Premium Brands can respond to Cut-Price Rivals

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ISBN: 0470742976 Publisher: Wiley Author: Adrian Ryans

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Low cost competitors, who offer “good enough” products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to “move up” to challenge the traditional

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