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Encyclopedias The Subtle Body: An Encyclopedia of Your Energetic Anatomy
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Encyclopedias Encyclopedia of Microfluidics and Nanofluidics [Repost]
Encyclopedias Encyclopedia of Complexity and Systems Science [Repost]
Encyclopedias The Encyclopedia of Applied Animal Behaviour and Welfare
Encyclopedias Space - A Visual Encyclopedia
Encyclopedias Encyclopedia of Knowledge Management, Second Edition
Encyclopedias Encyclopedia of India (4 Volume Set) [Repost]
Encyclopedias The MMA Encyclopedia (repost)
Encyclopedias Skew Fields - Theory of General Division Rings (Encyclopedia of Mathematics and its Applications) by P. M. Cohn
Encyclopedias Books and Beyond - The Greenwood Encyclopedia of New American Reading
Encyclopedias The Gale Encyclopedia of Genetic Disorders (3rd edition)
Encyclopedias Encyclopedia of African American Popular Culture, 4 Volume Set (repost)
Encyclopedias The American Economy: A Historical Encyclopedia (2 volume set) [Repost]
Encyclopedias Encyclopedia of the Black Death
Encyclopedias Encyclopedia of Grain Science (repost)
Encyclopedias Ashfaq A. Marghoob, "An Atlas of Dermoscopy (Encyclopedia of Visual Medicine Series)"
Encyclopedias Jordan Goodman, "Tobacco in History and Culture: An Encyclopedia" (2 Volume set)
Encyclopedias The Encyclopedia of Operations Management - A Field Manual and Glossary of Operations Management Terms and Concepts
Encyclopedias UXL Encyclopedia of Diseases and Disorders: Volume 5
Encyclopedias Encyclopedia Gothica
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Encyclopedias American Automobile Advertising, 1930-1980: An Illustrated History
Posted on 2010-03-16
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More Heon Stevenson, "American Automobile Advertising, 1930-1980: An Illustrated History" This book provides a comprehensive history of American automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. The well illustrated text follows a thematic rather than a strictly chronological structure, tracing the principal elements in American automobile advertising. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which automobile styling, mechanical improvements, and convenience features were portrayed and highlighted in automobile advertisements over the years. Part Two explores the advertising themes that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of the advance of imported cars into America after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication. About the Author A lifelong American car fan, Heon Stevenson has written for several classic car magazines, including Classic American, and has also written extensively on advertising and automotive history. The owner of a Vauxhall Victor 2000 from 1968, he is a member of the Society of Automotive Historians and a Friend of the History of Advertising Trust. He is the author of British Car Advertising of the 1960s (2005) and lives in Cambridge, England.
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