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Advertising in Modern and Postmodern Times (Published in association with Theory, Culture
Posted on 2010-04-14
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Author: Pamela Odih
Publisher: Sage Publications Ltd (2007) Binding: Paperback, 232 pages pricer: $27.50 ISBN-10: 0761941916 editorialreviews How does advertising position itself in consumer culture? In what ways does it ¡®create¡¯ desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Filling a critical gap in the literature, Advertising in Modern and Postmodern Times examines the forms of consumer subjectivity resulting from of postmodern disruptions in time and space and the significance of advertising for the identity of contemporary consumers. Author Pamela Odih marshals an impressive range of historical examples and rich illustrations to explain the socio-cultural development of advertising throughout history, demonstrating:
This book is a powerful argument that postmodern disruptions in our experiences of advertising have dramatically transformed identity construction.
Rating:
2.5 out of 5 by Book123 |
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