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Economics/Finances Advanced Theory and Practice in Sport Marketing

Posted on 2010-03-16




Name:Economics/Finances Advanced Theory and Practice in Sport Marketing
ASIN/ISBN:0750684917
Language:English
File size:1.4 Mb
Publish Date: 2008
ISBN: 0750684917
Pages: 480 pages
File Type: PDF
File Size: 1,4 MB
Other Info: Butterworth-Heinemann
   Economics/Finances Advanced Theory and Practice in Sport Marketing

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Eric C. Schwarz, Jason D. Hunter, "Advanced Theory and Practice in Sport Marketing"

'Advanced Theory and Practice in Sport Marketing fills a much needed niche in sport management curriculum support. While it is critical that sport management education provides practical application, students still need to understand theoretical concepts that underlie real-world situations. Advanced Theory and Practice in Sport Marketing breaks new ground in sport management pedagogy by providing both in-depth theoretical discussions and practical applications. This is a must-read for well-prepared future sport managers.' DR. RICHARD M. SOUTHALL, Director of the College Sport Research Institute and Assistant Professor in Sport Administration at The University of North Carolina-Chapel Hill, USA. 'Eric Schwarz and Jason Hunter have put together a fantastic book that can be used by students, faculty, and sport business industry professionals alike.' DR. BRENDA G. PITTS, Professor of Sport Marketing, Georgia State University, USA.

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