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Technical Actionable Web Analytics: Using Data to Make Smart Business Decisions

Posted on 2010-03-15




Name:Technical Actionable Web Analytics: Using Data to Make Smart Business Decisions
ASIN/ISBN:0470124741
Language:English
File size:2.8 Mb
   Technical Actionable Web Analytics: Using Data to Make Smart Business Decisions

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Actionable Web Analytics: Using Data to Make Smart Business Decisions By Jason Burby, Shane Atchison, Publisher: Sybex

Number Of Pages: 288

Publication Date: 2007-05-29

Sales Rank: 7219

ISBN / ASIN: 0470124741

EAN: 9780470124741

Binding: Paperback

Manufacturer: Sybex

Studio: Sybex

Average Rating: 5

Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions
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