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Economic Management 25位商业领袖:影响世界的商业领袖
Economic Management 35岁前要做的33件事:成功人生的重要分水岭
Economic Management 60分钟企业经营战略:10倍速商业经典
Economic Management 18岁以后懂点经济学
Economic Management 12小时MBA教程
Economic Management 12小时哈佛商学经典
Economic Management 2号人物
Economic Management 7位成功大师的炒股智慧:世界上最会炒股的人
Economic Management 12小时哈佛管理学
Economic Management Action!管理开拍
Economic Management Action!管理开拍:周星弛搞笑电影中的管理
Economic Management CEO的海军陆战队
Economic Management CI革命:塑造企业个性与美感的法宝
Economic Management 1999到2000年中国经济发展趋势预测分析
Economic Management Cyber超市的网上销售方案
Economic Management MBA考试辅导英语分册
Economic Management MBA工商管理800案例:管理控制跨国经营
Economic Management MBA工商管理800案例:理财之道竞争谋略
Economic Management MBA考试辅导管理分册
Economic Management MBA考试辅导逻辑分册
Economic Management 35岁前要做的33件事:成功人生的重要分水岭
Economic Management 60分钟企业经营战略:10倍速商业经典
Economic Management 18岁以后懂点经济学
Economic Management 12小时MBA教程
Economic Management 12小时哈佛商学经典
Economic Management 2号人物
Economic Management 7位成功大师的炒股智慧:世界上最会炒股的人
Economic Management 12小时哈佛管理学
Economic Management Action!管理开拍
Economic Management Action!管理开拍:周星弛搞笑电影中的管理
Economic Management CEO的海军陆战队
Economic Management CI革命:塑造企业个性与美感的法宝
Economic Management 1999到2000年中国经济发展趋势预测分析
Economic Management Cyber超市的网上销售方案
Economic Management MBA考试辅导英语分册
Economic Management MBA工商管理800案例:管理控制跨国经营
Economic Management MBA工商管理800案例:理财之道竞争谋略
Economic Management MBA考试辅导管理分册
Economic Management MBA考试辅导逻辑分册
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Economic Management 快感制造—A级传播:营销理论胜手法则
Posted on 2010-04-27
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这是一本讲述传播,营销和广告的书。在这本书里,作者从人的“角色欲望”出发,提出传播新论—“PLAY”理论,即“快感制造”论,告诉我们传播世界里最简单、实效的游戏规则。“快感制造”论针砭时弊,颠覆了时下流行的品牌形象论,批判了“定位”理论和“USP”理论,以及整合营销传播理论。本书是从营销、广告等诸多角度来揭示传播的,也希望能给读者带来更多启迪。阅读本书,作者希望读者不要把“传播”“营销”“广告”单单和企业的行为联系起来,其实,我们每个人毕其一生都是在用自己的一言一行对自我进行传播、营销和广告。深谙其游戏则的人拥有金钱、名望、地位、无疑,这样的人很少;不懂传播的人处境就很尴尬;或贫困潦倒,或有权但得不到民心,或有钱却获得不了认同。作者的语言嬉笑怒骂,文中的精彩类比俯拾皆是,案例生动,行文酣畅淋漓,一气呵成,读来“快感”十足。
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