Economic Management 吴荣光的百年体育品牌梦

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吴荣光,1975年1月出生，中共党员，大学文化，福建鸿星尔克体育用品有限公司总裁。2000年，吴荣光创办鸿星尔克。他以特有的个性，凭着智敏的锐气和敢于创新的精神对公司资产进行改组，以“打造百年企业、创建百年名牌”为目标，使鸿星尔克公司走上发展的快车道。八年来，他带领的企业一方面抓经营管理，一方面品牌战略，通过寻找形象代言人，作分销连锁经营等方法，做实做大企业。

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	a millionaire of rough-and-ready(粗犷的百万富翁) P2 A MILLIONAIRE OF ROUGH-AND-READY 2 PROLOGUE There was no mistake this time: he had struck gold at last! It had lain there before him a moment ago--a misshapen piece of brown-stained quartz, interspersed with dull yellow metal; yielding e ...
	xx品牌训练--管理品牌之道 xx品牌训练--管理品牌之道
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	Economic Management 邻家的百万富翁邻家的百万富翁
	品牌之道与品牌管理教程产品是工厂生产的东西；品牌是消费者所购买的东西;产品可以被竞争者模仿，但品牌则是独一无二的； “名牌”，是指在某产品类别中长期具有较高市场占有率的品牌。产品极易迅速过时落伍,但成功的品牌却能持久不坠。 ...
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