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企业家性格之道
Posted on 2010-04-28
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成败都英雄近几年来看到关于企业家的书很多,有总结企业家成功的、有总结企业家失败的,当看过以后都有一种感觉:当企业家成功、当红的时候,一切的一切被吹得神乎其神;当企业家失败的时候,他们简直就成了该下地狱的“魔鬼”。
当年的牟其中如此、褚时健也如此。我不知道那些写书人把《首富牟其中》和《首骗牟其中》二本书放在一起会有什么样的感觉?牟其中只有一个,而二种完全不同的评判让读者如何去看? 史玉柱是更典型的例子。他曾经被人吹到天上后,又在转眼中被打进了地狱,而现在,又再次被人吹上了天。曾经起起落落的史玉柱,面对各种媒介的报道、各种书籍的评论,不知道他是什么样的感受? 我很欣喜,能看到张小平先生以独特的视角写出《性格企业家》这样的书。讲实话,我不喜欢这本书原来的名字:《性格决定成败》,因为最近《××决定成败》的书名太多太滥,如果改为《成败皆英雄》,至少不泛滥。 大家可能习惯了以成败论英雄,但我从来不这么认为。我们从小就学习的一些英雄人物,很多可能都只做了一件事就牺牲了,可我们没有人认为他们不是英雄。董存瑞如此、黄继光也如此。我们很多企业家做了很多了不起的事,但因为某一件事情出了差错或失误,我们就把他完全抹杀了,忘记了他们曾经做出的功绩。客观地评价一个企业家的功与过是社会的责任,本书作者能把一些末路的企业家放在“英雄”这一类,这让我很高兴——能客观地看待当红的企业家和失意的企业家,是非常难能可贵的。 我们想象一下,我们有些媒体肆意主观地报道了一些当红企业家的英雄事迹后,他倒下了怎么办?而对一个失意企业家拼命诋毁的时候,试想他哪一天又站起来怎么办?所以,看一个企业家最好能客观一些、公正一些,企业家毕竟也是一个人,凡人都有七情六欲、都有喜怒哀乐,不要把企业家打成另类。 作为一个财经记者,本书作者能从人性的角度、客观地写企业家这个群体,是件令人欣喜的事。我相信这本书会让读者看到一个个更为真实的企业家;尤其是同样一本书里,你既能看到企业家的得意、也能看到企业家的失意,这是非常难得的事情。 看到书中的这些“同类”,我衷心地祝愿得意者能长久得意、失意者能尽早转机。
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