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如何有步骤地开发区域市场

Posted on 2010-04-28




Name:如何有步骤地开发区域市场
Author:佚名
Language:简体中文
File size:56.39 Mb
  

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市场背景分析是非常重要的营销活动,也是开发区域市场迈出的第一步。只有通过周密的调研和分析,才能明确市场机会、市场威胁及自身的优劣势,从而为战略定位及营销策略提供决策依据。本章将介绍与此相关的分析,内容涉及营销环境、消费者、竞争者、行业及企业自身共5个方面。

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