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品牌杠杆的运用

Posted on 2010-04-28




Name:品牌杠杆的运用
Author:佚名
Language:简体中文
File size:20.46 Mb
  

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品牌行销是近年来的热门话题。主要原因是,许多最高主管已发现,一个强势的品牌,可以为股东创造可观的价值。

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