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Economics/Finances William H. Greene "Econometric Analysis" Solutions Manual (repost)
Economics/Finances A First Course in Corporate Finance (Repost)
Economics/Finances Yujiro Hayami, Yoshihisa Godo - Development Economics: From the Poverty to the Wealth of Nations
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Economics/Finances Petrochemical Economics: Technology Selection in a Carbon Constrained World
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Economics/Finances Managing Financial Resources, 3rd edition
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Economics/Finances The Innovation Playbook, web site: A Revolution in Business Excellence
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Economics/Finances Курс экономической теории
Economics/Finances The Alpha Hunter: Profiting from Option LEAPS (Repost)
Economics/Finances Maladie, invalidité et travail : Surmonter les obstacles : Synthèse des résultats dans les pays de l'OCDE
Economics/Finances Tools for homesteaders, gardeners, and small-scale farmers: A catalog of hard-to-find implements and equipment
Economics/Finances Andrew Crane, "Corporations and Citizenship (Business, Value Creation, and Society)"
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Economics/Finances 7 Secrets of Marketing in a Multi-Cultural World
Posted on 2010-03-16
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More 7 Secrets of Marketing in a Multi-Cultural World 7 Secrets of Marketing in a Multi-Cultural World offers strategies for applying cultural archetypes and "the logic of emotion" to make domestic and international marketing efforts more effective and profitable. Centering on correct cultural archetypes is the key to developing and realizing corporate marketing goals. Corporate executives, marketing managers, advertising agencies, and individual sales people need to know how to contend with an increasing array of minority cultures at home and different markets, cultures, traditions, perceptions, and customs abroad. This book explains why: Violating cultural archetypes triggers a culture's strong defensive mechanisms against your product; The key to inter-cultural communication and commerce is the ability to decode the culture; When we misunderstand cultural archetypes, we also misunderstand why sales pitches, presentations, and product offerings succeed or fail; We never have a second chance to make a first impression Very big thanks, specially for the RS link.
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