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The end of the Cold War, Europe's single currency, Asia's financial crisis, the rise of China, new global trade agreements, massive daily flows of capital-all of these variables and more signal an unprecedented pace of change in the global economy. Globalization has emerged as the hallmark of the 1990s, challenging U.S. investors and corporations to grasp and understand the powerful forces at work outside the United States. This thorough, readable guide presents the 101 key demographic, financial, and economic characteristics of the global economy. It provides a taut introduction for understanding the key trends of the global economy and is essential reading for anyone engaged in international business and finance. It is an excellent sourcebook and reference, incorporating subjects ranging from America's position in global trade and investment to the rise of the global "MTV generation." Conveniently organized into two-page spreads that discuss and then illustrate predominant global trends, is a much-needed guide to the world economy. Joseph P. Quinlan, a Senior International Economist at Morgan Stanley Dean Witter, lectures on international business and global investing at New York University. Kathryn L. Stevens, a graduate of Columbia University's School of International and Public Affairs, is an international economist based in New York. "Interesting and informative . . . essential to success in international business and for individual investors. The authors take what could be cumbersome subject matter and make it stimulating and easy to digest:" -- R. Scott Shively, Vice President, International Marketing Hoechst Marion Roussel Inc. "Provides 20/20 vision on key issues and trends to cut through all the information fog media commentators and economists alike talk about." --Harry Martin, Chief Information Officer Herman Miller, Inc. "A timely, comprehensive, and prescient audit of the global economy. Politicians, business executives, analysts, teachers, and students will appreciate both the facts and the interpretation thereof." -- William E. Dodge, President Marvin & Palmer Associates "We're all involved in the global economy, but few of us can explain its intricate workings. Here finally is the indispensable book for those involved in the worldwide marketplace. In a straightforward, easy-to-read, and understandable style, Quinlan and Stevens clarify complex issues and put a human aspect on economic concepts. A great reference book you'll want to keep handy." -- Sally Heinemann, Editorial Director Bridge News

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