Business/Investing The Customer Management Scorecard: Managing CRM for Profit (Repost) (0749438959)

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The Customer Management Scorecard: Managing CRM for Profit

This book shows companies how to establish accurately how good they are at managing their customers and what they need to do to improve their customer management. The book avoids arcane theories of CRM. Its recommendations are based on classic good practice in direct and database marketing, demonstrating the authors' strong background in these areas." -- Professor Derek Holder, Managing Director, Institute of Direct Marketing

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	Technical The Customer Management Scorecard: Managing CRM for Profit Author: Bryan Foss, Merlin Stone, Neil WoodcockPublisher: Kogan Page LtdPublish Date: 30 December, 2002ISBN: 0749438959
	Business The Customer Management Scorecard Managing CRM For Profit
	Business The Customer Management Scorecard Managing CRM For Profit
	Study Managing Customer Relationships on the Internet (International Business and Management) Managing Customer Relationships on the Internet (International Business and Management) By LindstrandPublisher: Elsevier Science 2005 \| 318 Pages \| ISBN: 0080441246 \| PDF \| 1.9 MBFor marketers, the internet is increasing in importance. On ...
	Science/Engineering Berliner Balanced Scorecard: Customer Perspective Berliner Balanced Scorecard: Customer Perspective Publisher: Prof. Dr. Wilhelm Schmeisser \| ISBN: 8776812332 \| edition 2008 \| PDF \| 18 pages \| 1,3 mbThis book is a summary of "Berliner Balanced Scorecard: The Customer Perspective".My Links ...
	Economics/Finances Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit Cindy Barnes, Helen Blake, David Pinder, "Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit" Kogan Page \| 2009 \| ISBN: 0749455128 \| 256 pages \| PDF \| 1,4 MB Developing a value proposition has become ...

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