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Title Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing, Volume 12 ; 2nd Edition) (International Series in Quantitative Marketing)
Posted on 2010-04-13
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Author: Leonard J. Parsons, Dominique M. Hanssens, Randall L. Schultz
Publisher: Springer (2001) Binding: Hardcover, 520 pages pricer: $165.00 ISBN-10: 0792378261 editorialreviews A text for graduate students in marketing, providing a source of information on the use of market response models for planning and forecasting. Also useful as a reference for companies looking to develop a competitive edge through the use of market forecast models, or those in need of an update on the research in this area. checked
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