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Tips and Traps for Marketing Your Business (Tips

Posted on 2010-04-13




Name:Tips and Traps for Marketing Your Business (Tips
ASIN/ISBN:0071494898
Author:Fritz P. Grutzner, Scott W. Cooper, Birk P. Cooper
Publisher:McGraw-Hill (2008)
Language:English
Pages:Paperback, 256 pages
File size:9.7 Mb
   Tips and Traps for Marketing Your Business (Tips

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Author: Fritz P. Grutzner, Scott W. Cooper, Birk P. Cooper


Publisher: McGraw-Hill (2008)


Binding: Paperback, 256 pages


pricer: $18.95


ISBN-10: 0071494898


editorialreviews

Win new customers¡ªand keep them coming back

Whether you run a billion-dollar company or a mom-and-pop small business, you have to know your customers and know what they want. Written by three marketing experts, Tips & Traps for Marketing Your Business is filled with marketing best practices that show you how to win over new customers and make existing customers more profitable. You¡¯ll also find practical and proven marketing tips and traps to help you grow your business, lessons learned from realworld experience, and tangible examples from the leading companies in business today.



  • Connect with your target market

  • Unlock hidden streams of profit and increase sales

  • Develop and deliver a compelling story for your brand

  • Effectively and profitably manage customer relationships

  • Determine how much media weight is enough and how to avoid spending too much

  • Attract customers to your Web site





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