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The New Business Road Test

Posted on 2010-04-15




Name:The New Business Road Test
ASIN/ISBN:0273663569
File size:1 Mb
Pages: 288 pages
Publish Date: FT Press (September 23, 2004)
File Type: PDF
File Size: 1 Mb
Other Info: 0273663569
   The New Business Road Test

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More

: What entrepreneurs and executives should

do before writing a business plan


"...shows how to road test ideas and opportunities before writing a business plan and improve the chances of winning both customers and capital" Business Monthly, July 03

"...does provide a reality check for anyone poised to jump into a new venture without thinking. Readers will enjoy discovering the nuggets of wisdom embedded in the case studies." Financial Times, July 03

" is a great read: thought-provoking, and not 'business-lite' like so much entrepreneurial advice. It's also digestible for a manager in the thick of things, something many books overlook. The questions John Mullins asks are relevant to new ventures and existing businesses looking to move forward, and this book will help you do just that. " Max Aitken Chief Executive, Ratio One

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