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Technical The Consumer or Else!: Consumer-Centric Business Paradigms

Posted on 2010-04-07




Name:Technical The Consumer or Else!: Consumer-Centric Business Paradigms
ASIN/ISBN:0789015684
Author:onno
Language:English
File size:3 Mb
   Technical The Consumer or Else!: Consumer-Centric Business Paradigms

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ISBN: 0789015684 Publisher: Routledge Author: Erdener Kaynak, Donald F Dufek, Camille P Schuster

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"The customer is the only one who can fire all of us." -Sam Walton Doing business in today's economy and surviving requires a new paradigm. What is at the left of this new approach to doing business? CONSUMERS. Historically, power struggles have

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