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Science/Engineering Research in Media Promotion

Posted on 2010-04-13




Name:Science/Engineering Research in Media Promotion
ASIN/ISBN:080583382X
Language:English
File size:1.36 Mb
Publisher: Lawrence Erlbaum
ISBN: 080583382X
Publish Date: edition 2000
File Type: CHM
Pages: 384 pages
File Size: 1,36 mb
   Science/Engineering Research in Media Promotion

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Research in Media Promotion

Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive overview of promotion research activities. Chapters include extensive literature reviews, original research, and discussion of research questions for subsequent study.

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