0749449683 PR In Practice rar (0749449683)

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David Phillips, Philip Young, "Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media"

The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself.

Other topics covered include new models of information exchange, commercial implications of the internet, how social media impacts on PR strategy, developing online PR strategies, risks and opportunities and CSR.

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