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Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets

Posted on 2010-04-15




Name:Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets
ASIN/ISBN:0749440236
Publish Date:Sicco van Gelder, 2003
File size:2.9 Mb
Publish Date: Sicco van Gelder, 2003
ISBN: 0749440236
File Type: CHM
File Size: 2.9 MB
   Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets

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“I earn my living as a practitioner but I also write on branding — I wish I had written this! A must read for all senior managers whatever their function or professed knowledge. Worth it for his model alone, it will certainly be on my bookshelf. For what it’s worth, I am a subject specialist reviewer for Harvard Business School and read lots of books pre-publication — I think this is one of the most readable books around the topic I have seen for a long time — well done Sicco!” — Ian Ryder, Vice-President, EMEIA Unysis Brand & Communications”Van Gelder (an international branding consultant) provides literally dozens of examples of branding that demonstrate his expertise and knowledge and his connections with well-known business clients.” – T.J. Belich, University of Minnesota, Choice

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