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Business/Investing Extending the Supply Chain
Posted on 2010-03-15
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More Kenneth Karel Boyer , Markham T. Frohlich , G. Tomas M. Hult ,"Extending the Supply Chain: How Cutting-Edge Companies Bridge the Critical Last Mile into Customers' Homes" Why have so many "e-commerce" companies failed in the last few years? In many cases, it's the failure to figure out how to extend the supply chain directly to customers that keeps a company from succeeding. Using cutting-edge delivery practices and technology-based order processing, companies can minimize costs, customize their products, provide increased service and convenience, and increase customer loyalty-all leading to a more robust bottom line.Extending the Supply Chain examines in-depth some of the most high-profile practitioners of telephone and Internet-based order processing and fulfillment. The authors bring you detailed looks at:Amazon, Dell, and FreshDirect, which use the decoupled extended supply chain model to take custom-assembled or custom-packaged orders from an assembly plant or distribution left to the delivery destination using third-party delivery specialists like FedEx and UPS.
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