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Business Driving Results Through Social Networks: How Top Organizations Leverage Networks for Performance and Growth
Posted on 2010-04-14
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More Cross, Thomas, "Driving Results Through Social Networks: How Top Organizations Leverage Networks for Performance and Growth (J-B US non-Franchise Leadership)" Driving Results Through Social Networks shows executives and managers how to obtain substantial performance and innovation impact by better leveraging these traditionally invisible assets. For the past decade, Rob Cross and Robert J. Thomas have worked closely with executives from over a hundred top-level companies and government agencies. In this groundbreaking book, they describe in-depth how these leaders are using network thinking to increase revenues, lower costs, and accelerate innovation. Throughout the book, the authors offer clear principles and practical tools to drive collaborations that deliver the greatest performance impact. By using the network analysis techniques outlined in this book, leaders will be able to address such questions as: Does information flow smoothly across formal structure and thus allow an organization to leverage scale and expertise in product or service offerings? Is innovation spurred at key points by effective networks bringing together functions, offerings, or technical capabilities? Is the organization overly focused on a few decision-makers, roles, or experts that are invisibly but dramatically slowing the work and efficiency of many others? Once social networks become visible, leaders can address these and other questions in ways that have an immediate impact on performance. Driving Results Through Social Networks is filled with illustrative examples from such successful companies as Procter & Gamble, Microsoft, United Technologies, Novartis, and Mars that have used network analysis to yield actionable insights and measureable business impact. Links or
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