Technical Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru (1907312420)

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Technical Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru

Posted on 2010-09-13

Name:	Technical Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru
ASIN/ISBN:	1907312420
Publisher:	Capstone
Publish Date:	ISBN 1907312420
Pages:	358 pages
File size:	1.5 Mb
Publisher:	Capstone
Publish Date:	2010
ISBN:	1907312420
File Type:	PDF
Pages:	358 pages
File Size:	1.5 MB

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Simon Middleton, "Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru"

You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days.

Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to:

* Establish your brand values and positioning

* Get the all-important name left

* Bring your brand to life

* Turn your customers into your advocates

* Manage your PR and use your marketing budget wisely

* Inspire your staff to live the brand too

* Deal with problems when something goes wrong

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