Real-Time Marketing and PR - How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now (1118155998)

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Launch effective real-time communications to win in today's always-on world

Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era.

Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps.

Real-Time Marketing and PR will also enable you to:

Develop a business culture that encourages speed over sloth

Read buying signals as people interact with your online information

Crowdsource product development, naming, and even marketing materials such as online videos

Engage reporters to shape stories as they are being written

Command premium prices by delivering products at speed

Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers

Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!

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	Economics/Finances The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning Bob Gilbreath, "The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning"McGraw-Hill \| 2009-09-03 \| ISBN: 0071625364 \| 288 pages \| PDF \| 1 MBTHE NEW LAW OF MARKETING“The Next Evolution of Marketing is a tr ...
	Economics/Finances Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution By Monique ReecePublisher: FT Press 2010 \| 408 Pages \| ISBN: 0137010109 \| PDF \| 3 MBYour Hands-On Guide for Creatin ...
	Marketing Without Advertising: Inspire Customers To Rave About Your Business & Create Lasting Success, 5th Edition (Repost) Michael Phillips - Marketing Without Advertising: Inspire Customers To Rave About Your Business & Create Lasting Success, 5th EditionNOLO \| 2005 \| ISBN: 1413301843 \| Pages: 240 \| PDF \| 5.31 MB"The best marketing you can do for your busi ...
	Marketing Without Advertising: Inspire Customers To Rave About Your Business & Create Lasting Success, 5th Edition (Repost) Michael Phillips - Marketing Without Advertising: Inspire Customers To Rave About Your Business & Create Lasting Success, 5th EditionNOLO \| 2005 \| ISBN: 1413301843 \| Pages: 240 \| PDF \| 5.31 MB"The best marketing you can do for your busi ...
	Marketing Without Advertising: Inspire Customers To Rave About Your Business & Create Lasting Success 5th Edition Michael Phillips / Salli Rasberry / Diana Fitzpatrick, «Marketing Without Advertising: Inspire Customers To Rave About Your Business & Create Lasting Success» Nolo Press \| ISBN 1413301843 \| 5th edition (May 31, 2005) \| PDF \| 3,37 Mb \| 2 ...
	Marketing Without Advertising: Inspire Customers to Rave About Your Business to Create Lasting Success Marketing Without Advertising: Inspire Customers to Rave About Your Business to Create Lasting Success Publisher: NOLO \| ISBN: 0873379306 \| edition 2003 \| CHM \| 240 pages \| 13,5 mbThe best marketing you can do for your business is to conce ...

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	Economics/Finances The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning Bob Gilbreath, "The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning"McGraw-Hill \| 2009-09-03 \| ISBN: 0071625364 \| 288 pages \| PDF \| 1 MBTHE NEW LAW OF MARKETING“The Next Evolution of Marketing is a tr ...
	Economics/Finances Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution By Monique ReecePublisher: FT Press 2010 \| 408 Pages \| ISBN: 0137010109 \| PDF \| 3 MBYour Hands-On Guide for Creatin ...
	Marketing Without Advertising: Inspire Customers To Rave About Your Business & Create Lasting Success, 5th Edition (Repost) Michael Phillips - Marketing Without Advertising: Inspire Customers To Rave About Your Business & Create Lasting Success, 5th EditionNOLO \| 2005 \| ISBN: 1413301843 \| Pages: 240 \| PDF \| 5.31 MB"The best marketing you can do for your busi ...
	Marketing Without Advertising: Inspire Customers To Rave About Your Business & Create Lasting Success, 5th Edition (Repost) Michael Phillips - Marketing Without Advertising: Inspire Customers To Rave About Your Business & Create Lasting Success, 5th EditionNOLO \| 2005 \| ISBN: 1413301843 \| Pages: 240 \| PDF \| 5.31 MB"The best marketing you can do for your busi ...
	Marketing Without Advertising: Inspire Customers To Rave About Your Business & Create Lasting Success 5th Edition Michael Phillips / Salli Rasberry / Diana Fitzpatrick, «Marketing Without Advertising: Inspire Customers To Rave About Your Business & Create Lasting Success» Nolo Press \| ISBN 1413301843 \| 5th edition (May 31, 2005) \| PDF \| 3,37 Mb \| 2 ...
	Marketing Without Advertising: Inspire Customers to Rave About Your Business to Create Lasting Success Marketing Without Advertising: Inspire Customers to Rave About Your Business to Create Lasting Success Publisher: NOLO \| ISBN: 0873379306 \| edition 2003 \| CHM \| 240 pages \| 13,5 mbThe best marketing you can do for your business is to conce ...

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