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Tracy L. Tuten, "Advertising 2.0: Social Media Marketing in a Web 2.0 World"

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“This remarkable book will be a milestone for all marketers, educators and communicators who still ask the fundamental question: how can we connect with consumers today? For the first time, a smart, clear and essential guide to the changing habits and digital needs of contemporary audiences. It is a must-read for all of our staff.”–Bob Witeck, CEO of Witeck-Combs Communications, Co-author of Business Inside Out

“Dr. Tracy Tuten's book provides an invaluable overview of the complex social inner workings of the virtual world environment. She offers an array of case studies from leading edge marketers in the space that give the reader key insights into how to navigate these worlds as a thoughtful, inclusive marketing participant.”–Ellen Kolsto, Senior Marketplace Planner, GSD&M Idea City

“From 'word-of-mouse' to the latest on social network advertising, this book impressively captures the exciting scope of marketing in and to an online world. It has all the left tools for understanding the psychology behind consumer choices as well as the depth of challenges faced by today's advertisers.”–Nina Lentini, Editor of MediaPost's Marketing Daily

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	Magazine Social Media Marketing: 12 Essential Tips for Success, Free Social Media Marketing: 12 Essential Tips for Success Marketing Brief Subscription
	Study Icon Group International, Inc. Staff (Compiler) - The 2009-2014 World Outlook for Advertising for Social Media Web Sites Icon Group International, Inc. Staff (Compiler) - The 2009-2014 World Outlook for Advertising for Social Media Web SitesPublisher: Icon Group International, Incorporated \| 2008-09-01 \| ISBN: 0497837803 \| PDF \| 198 pages \| 1.01 MBThis econom ...
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	Economics/Finances Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution By Monique ReecePublisher: FT Press 2010 \| 408 Pages \| ISBN: 0137010109 \| PDF \| 3 MBYour Hands-On Guide for Creatin ...
	What Is Social Media Marketing? What Is Social Media Marketing? Publisher: Orangejack LLC \| ISBN: N\A \| edition 2009 \| PDF \| 7 pages \| 1,4 mbupdated Feb 2009: This eBook serves as a brief overview as to what Social Media Marketing is all about by looking at the various s ...
	Always On: Advertising, Marketing, and Media in an Era of Consumer Control (Future of Business Series) Author: Christopher Vollmer, Geoffrey PrecourtPublisher: McGraw-Hill (2008)Binding: Paperback, 192 pagespricer: $17.95ISBN-10: 0071508287editorialreviews.The Wall Street Journal Bestseller.The Future is Now-Get Ready to Reap the Profits.. ...

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